INTRODUCING AETHOS
BREAK THE RULES
What if we used every ounce of experience we’ve gained serving riders over tahe past 46 years and built a bike made simply for the love of riding? When we set out on this project, we promised ourselves that we would make a bike that elevated the moments when human and machine become one, when we lose ourselves dancing up a climb or carving through a turn. Well, we did it, and in keeping that promise, we broke every design, ride, and race rule along the way. And we’re not sorry.