INNOVATE OR DIE
We pour our heart and soul into every new bike we make. It’s a commitment to improving the ride we’ve been obsessed with since 1974. But some projects are special and some projects the stakes are simply higher. Take the most historic name in mountain biking, the bike that truly started it all. There’s the weight of history, responsibility to uphold a legacy, and an absolute demand to take trail riding to the next level. This is what awaits any team tasked with reinventing an entire class of bike. This is Stumpjumper. No pressure.